Founding and Helming Boutique Art Advisory Princedale Modern
David Hockney, My Shirt and Trousers (2010). Courtesy of Princedale Modern.
Can you tell us a bit about your background? How long have you been working within the art world?
After eight years working in galleries, start-ups, and tech-focused art companies, I have garnered a holistic view of the market, from its operators, cycles, and most importantly how it reacts to macro-trends.
This has of course cultivated a deep appreciation for fine art and a keen eye for detail. My sole background within post-war modern and contemporary art has provided me with a foundation in understanding the art market and the diverse needs of high-profile collectors. I have had the privilege of collaborating with galleries, auction houses, and advisories, gaining invaluable insights into their processes.
What led to your decision to establish Princedale Modern? What do you think most sets it apart from other advisories?
I wanted the opportunity to engage deeply with select clients—provide specialist insights and offer personalized recommendations based on taste and collection.
I believe there is a gap in the market for boutique dealers and advisors to provide the same level of specialist service one would gain from larger more traditional companies—not needing to spend vast sums of equity on traditional overheads, and can offer the same level of specialist advice, knowledge, and access to artwork at better rates.
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